Every lead from your sites lands in one inbox with a 0–100 score and a reply deadline: 4 hours for hot leads, 12 for warm, 24 for the rest. Missed deadlines surface in a Needs-attention queue. Flat pricing per organization, never per seat.
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The short answer
A lead response SLA is a deadline for the first reply to a new lead, set by how promising the lead looks. In LiftUp CRM every lead gets a 0–100 score when it arrives. Hot leads (70 and up) get 4 hours, Warm (40–69) get 12 hours and Standard (under 40) get 24 hours. Missed deadlines land in a Needs-attention queue.
SLA lead inbox
Contact, hire and career leads from your own forms arrive through the lead API in one inbox. Each lead carries its score, its band and the time left on its SLA. Filter by product, type, status, assignee or date.
| Lead | Type | Score | SLA |
|---|---|---|---|
| Acme Corpledgerly.example / pricing | Contact | 92Hot | 1h 27m left |
| Pina Nairledgerly.example / careers | Career | 71Hot | 6h 20m left |
| Northwind Ltdnorthwind.example / contact | Contact | 63Warm | 2h 07m left |
| Lin Zhaopagelift.example / hire | Hire | 54Warm | 0h 35m left |
| Daniel Westfieldnote.example / blog CTA | Contact | 38Std | 23h left |
Lead scoring 0–100
Every lead gets a 0–100 score from visible rules, not a trained model. Source page, channel, lead type, message detail, company and reCAPTCHA score each count. The score picks the SLA band, so the team knows what to answer first.
Computed score · sample weights
92
Hot · 4h SLA
Hot: the 4-hour clock starts and the lead sits top of the queue.
Pipeline & deals
Gmail + webhooks
See the full email thread with a lead on the detail page and reply via the Gmail API — no context switching. When leads change, fire HMAC-signed webhooks to Zapier, n8n, or your own stack.
Acme Corp2h 33m ago
We run three product sites and need one place for enquiries. Can you handle 10 domains?
You · draftunsent
Yes. Each site becomes its own product, with its own lead API key. Free to walk through it Thursday?
Webhook deliveries · X-Console-Signature sha256
| lead.created | hooks.zapier.com | 200 | 184 ms |
|---|---|---|---|
| lead.status_changed | n8n.acme.example | 200 | 96 ms |
| lead.status_changed | api.acme.example/crm | retrying | 30 s |
The lead lifecycle
Every lead gets a score and a reply deadline the moment it arrives.
Your form posts the submission to the LiftUp lead API. It arrives with its source page, channel, and reCAPTCHA score attached.
Rules assign a 0–100 score and an SLA band. Hot leads go to the top of the inbox with a 4-hour deadline.
Your team replies via Gmail, leaves notes, and drags the deal through the pipeline with a value attached.
Won or lost with a reason. Funnel, win-rate, and revenue reports update — and webhooks notify your stack.
Everything in the CRM
All lead types in one place, filterable by product.
Transparent, rules-based — source, page, type, signals.
Hot 4h / Warm 12h / Standard 24h by score band.
SLA breaches and stale follow-ups in one list.
Drag deals New → Contacted → Qualified → Won/Lost.
Value, currency, expected close, project type, reasons.
Assign, change status, spam, delete — up to 100 at once.
Per-product intake fields, validated on the public API.
Read thread history and reply via the Gmail API.
Enroll a lead from its detail view. In beta.
HMAC-signed, retried, with a full delivery log.
Status changes, notes and assignments, logged per lead.
You keep your own forms and post each submission to the LiftUp lead API with the product’s API key. Any site or backend that can send an HTTP request works, whatever the framework. Pass a reCAPTCHA v3 score and a honeypot field and bots are filtered on the way in.
Rules-based. Source page, traffic channel, lead type, message detail, the company field and the reCAPTCHA score each count toward a 0–100 score. There is no machine-learning model to train, and you can always see why a lead scored what it did.
Each score band sets a deadline for the first reply. Hot leads (70 and up) get 4 hours, Warm leads (40–69) get 12 hours and Standard leads (under 40) get 24 hours. Breaches and stale follow-ups show up in a Needs-attention queue, so nothing waits unseen.
Treat it as the latest acceptable reply, not the goal. Hot leads sit at the top of the inbox, so answer them as soon as you see them. The 4-hour SLA is the backstop: if nobody replies in time, the lead moves to the Needs-attention queue instead of going quiet.
Lead scoring and SLA timers start on Starter at $49 a month (₹2,499 in India), flat per organization. Free includes the basic lead inbox and pipeline. Growth at $149 (₹7,999) adds deal tracking, Gmail, bulk actions, email sequences and outbound webhooks.
Yes. Each product (site) has its own inbox, API key, custom fields and webhooks. An agency running 10 client sites on Growth works 10 scoped inboxes from one workspace, and each lead stays tied to the site it came from.
No. LiftUp has no phone dialer, SMS or WhatsApp channel. Replies go out by email through the Gmail integration on Growth. If your team sells by phone, keep your phone tool and send new leads to it with the lead.created webhook.
The score matters less at low volume, but the deadline still helps. With a handful of leads a week, the usual risk is one enquiry sitting unanswered in someone’s inbox, not ranking leads wrong. Scoring and SLA timers are on Starter, and the setup stays the same as volume grows.
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Start a 14-day Growth trial, register a product and point your forms at the lead API. Every lead arrives with a 0–100 score and a reply deadline.
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