Cookie Policy

Essential cookies

These keep core features of the site working — for example remembering your currency preference (USD/INR), your cookie-consent choice, and authentication state in the app. The site does not work properly without these cookies, so they are always on.

Analytics cookies

We use Google Analytics 4 (gtag.js) with Google Consent Mode to understand how the site is used at an aggregated level, and we anonymize IP addresses where supported. When you accept cookies, Analytics and advertising cookies may be set. If you reject cookies — or you are in a region that requires opt-in consent and have not yet decided — no analytics or advertising cookies are set, and Google receives only anonymous, cookieless pings that cannot be linked to you.

• lu_consent — records your accept/reject choice for analytics cookies (essential, 1 year)
• lu_currency — remembers your USD/INR currency preference (essential, 1 year)
• _ga, _ga_* — set by Google Analytics 4 only after you accept (analytics, up to 2 years)
• _gcl_* — set by the Google tag to attribute visits from Google Ads, only after you accept (advertising, up to 90 days)

When loaded, Google Analytics is governed by Google's privacy and cookie practices. See policies.google.com for details. The LiftUp Console app also uses its own cookies that are documented in its own settings.

You can accept or reject analytics cookies through the banner that appears on your first visit. To change your choice later, clear the lu_consent cookie from your browser and reload the site; the banner will reappear.

You can also block or delete cookies through your browser settings. Doing so may break parts of the site that depend on essential cookies.

We may update this Cookie Policy as we add or change services. The "Last updated" date at the top of this page always reflects the current version.

Questions about cookies? Email [email protected].