HubSpot bills per paid seat. Starter lists at $20 a seat, and blog approvals, A/B tests and Search Console reports sit on Pro or Enterprise tiers. LiftUp Growth is $149 a month for 20 users, with a blog review step, A/B headline tests and Search Console data included. It has no calling or WhatsApp.
LiftUp Growth$149
per org / month · 20 users · CRM, blog CMS, AI, GA4 + GSC
HubSpot Starter, 20 seats$400
per month at list price · $20 a seat · new-customer offers from $7
Both figures come from each vendor’s own published pricing page. Always confirm on the vendor’s site before you decide.
01
The short answer
Yes, if your team has up to 20 people and wants CRM, a blog CMS, AI writing and GA4 + Search Console on one flat bill. LiftUp Growth is $149 a month for 20 users. HubSpot Starter lists at $20 per paid seat, so 20 seats cost $400. No, if you need calling, a WhatsApp inbox, deep marketing automation or HubSpot’s app marketplace.
02
Honest comparison
| What you get | LiftUp Growth | HubSpot |
|---|---|---|
| Free plan | 2 users · 100 leads/mo | 2 users · 1,000 contacts |
| Paid plans bill | Flat per organization | Per paid seat · view-only free |
| Bill for 20 users | $149/mo | $400/mo on Starter at list |
| Users above 20 | Enterprise, custom price | $20/seat Starter · $45+ on Pro |
| Onboarding | Self-serve | $3,000 fee on Marketing Hub Pro |
| Blog CMS | Headless, via blog API | Included from free (100 posts) |
| Review step before publishing | Draft → In review → Published | Content Hub Enterprise |
| A/B tests on post headlines | Included | Pages only, Content Hub Pro |
| Search Console data per post | Included | Marketing or Content Hub Pro |
| AI writing and images | 500K tokens + image AI | Breeze AI, metered in credits |
| Outbound webhooks | HMAC-signed, retries, log | Workflow webhooks: Data Hub Pro |
| Full audit log | Included | Enterprise; login log below |
| Marketing automation | Basic email sequences | Included |
| Calling and WhatsApp inbox | Not included | Yes; WhatsApp on Pro tiers |
Comparison is a snapshot of each vendor’s published pricing and feature pages. Plans and prices change — confirm on the vendor’s own site before buying.
03
What you stop paying extra for
Draft, In review, Published. HubSpot: Enterprise tier.
Test post headlines via blog API v2. HubSpot: pages only.
Queries, clicks, CTR and position. HubSpot: Pro tier.
GA4 traffic joined to leads, qualified and won deals.
HMAC-signed, with retries. HubSpot: Data Hub Pro workflows.
Lead, post and settings changes. Full log is Enterprise.
Own API key, leads and blog for each site.
500K tokens a month, styled on your published posts.
No per-seat line items until you pass 20 users.
04
An honest take
HubSpot does far more than LiftUp, and you pay for that breadth per seat. If your team uses the breadth, stay on HubSpot.
05
Switching from HubSpot
Contact us for help moving records from HubSpot.
Register each site as a product and point its forms at the lead API.
Add up to 20 users on Growth with 7 built-in roles.
Import WordPress posts with a dry run first, or start fresh.
06
At list prices, for 3–5 users and for 8–20 users. LiftUp Starter is $49 a month for up to 5 users and Growth is $149 for up to 20. HubSpot Starter lists at $20 per paid seat, so 5 seats cost $100 and 20 cost $400. At 1–2 or 6–7 seats HubSpot Starter costs less, and its time-limited offers for new customers (from $7 a seat when we checked) lower early bills further.
It can be. HubSpot’s free tools cover 2 users, 1,000 contacts and one blog of up to 100 posts. LiftUp Free covers 2 users, 1 product, 100 leads a month and 10 blog posts, so HubSpot’s free tier is larger. The price question starts when you need more seats, a review step, A/B tests or search reporting.
Yes, for paid seats. HubSpot Starter lists at $20 per seat a month. Marketing Hub Professional lists from $800 a month with 3 core seats, extra core seats from $45 and a $3,000 onboarding fee. View-only seats are free. LiftUp charges one flat price per organization, with a user limit per plan: 2, 5, 20 or unlimited.
No. LiftUp has no calling, WhatsApp or SMS, and its email sequences are basic. It captures leads from your own forms through the lead API, scores each one 0 to 100 and sets a reply deadline. Signed webhooks can pass events to Zapier or n8n. If calling or deep automation is central to your team, HubSpot is the better fit.
For the blog, yes. LiftUp is a headless blog CMS: posts move through Draft, In review, Published and Archived, then reach your own site through the blog API. Growth adds A/B headline tests and an editorial calendar.
LiftUp bills Indian teams in rupees through Razorpay with UPI AutoPay. Starter is ₹2,499 a month and Growth is ₹7,999 a month for 20 users, and annual plans get two months free.
In year one, it can be. HubSpot for Startups offers up to 90% off Professional or Enterprise in year one for teams that raised pre-seed to Series A, then 50% and 25% off in years two and three, with an annual commitment. Model the year-three bill at your expected headcount before you commit.
Growth includes 20 users. Past that you move to Enterprise, with unlimited users and products at a custom price. There is no per-seat add-on in between. HubSpot handles growth by adding paid seats, $20 each on Starter at list price, so compare both quotes at your real headcount.
From the blog
Worked numbers on HubSpot’s credits and seats, plus guides to the lead work any CRM has to cover.
All articles
Marketing Attribution
GA4 counts key events per session, and your CRM counts people. This four-step method joins the two by page path, so a small B2B team can see which blog posts start real leads.
Abidhusain Chidi
CRM Guides
A Q4 CRM data cleanup checklist for small sales teams: 12 fixes, each a filter you can run today, in the order that stops you cleaning bad data twice.
Abidhusain Chidi
Multi-Product & Agency Ops
What running several brands in HubSpot really costs: Enterprise plus the Brands add-on, priced at 2, 3, 5 and 10 brands, set against three cheaper routes and a decision table.
Abidhusain Chidi
Try Growth for 14 days with 20 users, the blog CMS, AI writing and GA4 + Search Console. No credit card. If you need calling or HubSpot’s app marketplace, HubSpot is the better pick.
No credit card · full Growth trial · cancel from the dashboard
