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Insights & Attribution

Content attribution, from post to won deal.

LiftUp puts GA4 traffic and Search Console rankings next to the leads in your inbox. See which blog posts and landing pages brought each lead, and how many became qualified and won deals. One read-only Google connection, refreshed daily at 06:00.

  • Read-only Google access
  • Refreshed daily at 06:00
  • No per-seat fees

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See which of your posts bring leads.

Tell us which reports you check today and what they still can’t answer. A human replies with a plan, not a deck.

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Google sign-in for GA4 + GSC
1
Daily data refresh
06:00
Visit → won funnel
4-stage
Weekly digest email
Mon 8AM

The short answer

What is content attribution, and how does LiftUp do it?

Content attribution ties a lead, and later a deal, back to the page or post that brought the visitor in. LiftUp saves the source and landing page when each lead is created and joins them with GA4 landing-page data. You see leads, qualified leads and won deals per post, in the same dashboard as each post’s Search Console clicks and rankings.

GA4 + Search Console

GA4 and Search Console in one dashboard.

One Google sign-in gives LiftUp read-only access to both. GA4 sessions, channels and landing pages sit next to Search Console clicks, queries, CTR and average position. Data refreshes daily at 06:00, so reports open from a cache.

  • GA4: sessions, engagement, channels, landing pages
  • Search Console: clicks, queries, CTR, position
  • Organic search performance for every post
  • Read-only scopes, cached daily at 06:00
GA4 + Search ConsoleRefreshed 06:00

Sessions · 28d

24.1k

Organic leads

14

Avg CTR

4.2%

Avg position

8.3

Top landing page: /blog/lead-scoring-explained — 3 leads this week.

Content attribution

See which blog posts bring leads, and which close.

When a lead is created, LiftUp saves its source and landing page. Insights joins that with GA4 landing-page data, so you can rank posts by the leads they brought in and follow each lead through qualified to won.

  • Leads per post and landing page
  • Visit → lead → qualified → won funnel
  • Channel mix for new leads
  • Source and landing page recorded at lead create
Lead funnel · last 28 daysBy landing page
  1. Visits
    24,100
  2. Leads
    31
  3. Qualified
    12
  4. Won
    5

Best converter: organic search → /pricing (38% qualified)

Weekly digest

Monday 8 AM: the numbers, in your inbox.

Leadership gets an email every Monday — new leads vs last week, pipeline movement, posts published, and traffic highlights. Nobody has to log in to know if things are moving.

  • New leads this week vs last
  • Pipeline value and movement
  • Posts published + traffic highlights
  • Sent automatically, every Monday
Monday 08:00 · Weekly digestTo: leadership@
New leads
31+12% vs last week
Pipeline value
$167k+$18k moved to Qualified
Posts published
4Across 3 products
Top traffic source
Organic61% of sessions

Anomaly alerts

Traffic drop alerts, before the monthly review.

LiftUp watches for week-on-week traffic drops and unusual lead spikes, then alerts you by email, Slack and the in-app bell. You hear about a problem that week, not at the next monthly review.

  • Week-on-week traffic drops
  • Unusual lead-volume spikes
  • On the Growth and Enterprise plans
  • Email, Slack and in-app bell
Anomaly alertsLive
  • Traffic −28% on ledgerly.example/pricing

    Week-on-week drop

    High
  • Lead spike on pagelift.example

    3× the daily average since 10:00

    Info
  • Traffic −31% on fieldnote.example/blog

    Week-on-week drop

    High

Sent to email · Slack · in-app bell

How Insights runs

Connect once, learn every day.

One Google sign-in, then leads and traffic line up on their own.

  1. 1

    Connect Google

    One sign-in links GA4 and Search Console with read-only access.

  2. 2

    Capture leads

    Leads arrive with their source and the landing page they came from.

  3. 3

    Review attribution

    See leads, qualified leads and won deals per post and channel.

  4. 4

    Get the digest

    A Monday 8 AM email for leadership, plus alerts when traffic drops.

Everything in Insights

Marketing intelligence, in your ops console.

Traffic, search, content, and lead data in one place.

Web traffic (GA4)

Sessions, engagement, channels, landing pages.

Search Console

Clicks, queries, CTR, ranking trends.

Content performance

Organic search performance per post.

Lead source tracking

Source and landing page recorded on the lead.

Funnels

Visit → lead → qualified → won.

Content attribution

Leads and won deals per post and channel.

Anomaly alerts

Traffic drops and lead spikes, by email or Slack.

Weekly digest

Monday 8 AM leadership email.

Daily auto-refresh

GA4 and Search Console cache refresh at 06:00.

FAQ

Content attribution questions, answered.

Can’t find what you need? Contact us — we reply fast.

Can I see which blog posts generate leads?

Yes. When a lead is created, LiftUp saves its source and landing page. Insights ranks your posts and pages by the leads they brought in, then shows how many of those leads became qualified and how many were won. Attribution and funnels are on the Growth plan.

How does LiftUp attribute a lead to a page?

When a lead is created, LiftUp records where it came from and the page it landed on. Insights joins that record with GA4 landing-page data to show the channel mix of new leads and which content leads to qualified and won deals.

Can’t I build this in Looker Studio for free?

Partly. Looker Studio can blend GA4 and Search Console at no cost, joined on landing page, though the two format URLs differently. What it lacks is your leads and deals. Adding those means exporting CRM data and keeping the join working. LiftUp already holds the leads, so that join is built in.

Do I still need GA4 and Search Console?

Yes. LiftUp reads from them; it doesn’t replace them. Keep your GA4 tag and your verified Search Console property, then connect both with one Google sign-in. LiftUp asks for read-only access and keeps a cached copy that refreshes daily at 06:00.

Is LiftUp a replacement for a B2B attribution platform?

Not for every team. Dedicated attribution platforms pull in ad spend, identify visiting companies and weight many touches across long sales cycles. LiftUp is a CRM with attribution built in, for small teams that want to know which pages and posts bring leads and which of those leads close.

What triggers an anomaly alert?

A week-on-week traffic drop past your alert threshold, or an unusual spike in lead volume. Alerts go to email, Slack and the in-app bell, so whoever owns the site sees them without opening a report.

Which plans include Insights?

Starter ($49/mo or ₹2,499/mo) includes Insights Basic, the GA4 and Search Console overview. Growth ($149/mo or ₹7,999/mo) adds funnels, content attribution, anomaly alerts and the Monday digest. Pricing is per organization, not per seat.

Why do Insights reports load faster than GA4?

LiftUp caches your GA4 and Search Console data and refreshes it daily at 06:00, so reports open from that cache instead of waiting on a live GA4 query. The trade-off is freshness: you see data as of the morning refresh, not the last hour.

See which posts actually bring leads.

Connect Google once. Traffic, rankings and lead attribution land in the same workspace as your pipeline, refreshed daily.

No credit card · full Growth trial · cancel from the dashboard