Lead scoring model builder.
Pick a preset, set the points for each fit and intent signal, choose your Hot and Warm thresholds and reply deadlines, then score a CSV of leads in your browser. Every signal says whether LiftUp scores it today.
- Five presets to start from
- Scores your list in the browser
- Honest about what LiftUp scores
2. Set the points
Fit Who the lead is.
up to 25 points- up to 10
Business email or companyLiftUp scores this today
LiftUp gives 10 points when a company is linked, which on form leads comes from a business email domain. Gmail, Outlook and other free mail don’t count.
Business domain or company named
Email on a business domain, or a company name
Free email or blank
Gmail, Outlook, Yahoo and other free mail
- up to 15
BudgetModel only
Model only: add a budget dropdown to your form. LiftUp doesn’t score it.
Under 5,000
Number from 0
5,000 to 24,999
Number from 5,000
25,000 to 99,999
Number from 25,000
100,000 or more
Number from 100,000
Intent What they did and asked for on the form.
up to 75 points- up to 20
Page the form was onLiftUp scores this today
LiftUp matches part of the page address. Its own points: /hire 25, /contact 20, /services 20, /case-stud 15, /blog 5, any other page 10.
Hire page
Contains /hire
Contact page
Contains /contact
Services page
Contains /services
Case study
Contains /case-stud
Blog
Contains /blog
Any other page
Any other value
- up to 20
Lead sourceLiftUp scores this today
LiftUp reads the source label your form or integration sends, not detected traffic. Its own points: referral 30, google 25, linkedin 20, direct 15, anything else 5.
Referral
Contains referral
Google
Contains google
LinkedIn
Contains linkedin
Direct
Contains direct
Anything else
Any other value
- up to 20
Message detailLiftUp scores this today
LiftUp adds 5 over 200 characters, 5 more over 500, and 3 once for a word such as budget, timeline, deadline or project.
Over 200 characters
Message longer than 200 characters
Over 500 characters
Message longer than 500 characters
Mentions budget, timeline, project…
Contains budget, timeline, deadline, asap, urgent, project, develop, build, app, saas, platform
- up to 5
Lead typeLiftUp scores this today
LiftUp has three lead types. Its own points: contact 20, career 10, other 5.
Contact or sales enquiry
Contains contact, sales, demo, quote, project
Career or job application
Contains career, job, application, applicant
Anything else
Any other value
- up to 5
TimelineModel only
Model only: add a start date or timeline dropdown. LiftUp doesn’t score it.
ASAP or this month
Contains asap, urgent, immediately, now, this month, this week, next week
Within 3 months
Contains 1 month, 2 month, 3 month, 1-3 month, next month, quarter, weeks
Later, or just looking
Any other value
- up to 5
Spam check (reCAPTCHA)LiftUp scores this today
A reCAPTCHA v3 score from 0 to 1, times the points. LiftUp counts it when the form sends a reCAPTCHA score through the lead API; its own maximum is 10.
At a score of 1.0
reCAPTCHA score × points, rounded
3. Score a lead list
It’s read in your browser. Nothing is uploaded.
Drop a CSV of leads here, or
Use any export with one row per lead. Columns are matched to signals by their header, and you can change any match. The scored file adds a score, band and reply-by time to every row.
Full report
Get the model as an Excel workbook.
Your signals and points, the bands and deadlines, every scored lead if you loaded a list, and a sheet on setting it up in your CRM.
The short answer
What is a lead scoring model?
A lead scoring model is a set of rules that gives each new lead points for who they are (fit, such as a business email or company size) and what they asked for (intent, such as the page they used or how detailed their message is). The points add up to a score, usually 0 to 100, and bands such as Hot from 70 and Warm from 40 tell your team who to answer first and how fast.
How it works
The rules the builder follows.
01
Fit and intent, scored apart
HubSpot splits a score into fit, from properties such as job title and company size, and engagement, from what the contact does. The builder groups signals the same way: Fit for who the lead is, Intent for what they asked for on the form.
Source: HubSpot: Overview of the lead scoring tool, checked 18 Oct 2026
02
Points per answer, scaled to 100
HubSpot’s default maximum for a score is 100 points. The builder scales your total the same way: score = round(points earned ÷ most points possible × 100). Pick “Stop at 100” to add points up and drop anything past 100, as LiftUp does.
Source: HubSpot: Build lead scores, checked 18 Oct 2026
03
Bands by score range
Dynamics 365 builds a model from attributes, such as company or job title, and interactions, then grades leads by score range, such as Hot and Cold. Here the bands are Hot, Warm and Standard, and each one carries a reply deadline.
Source: Microsoft: Create lead scoring models, checked 18 Oct 2026
04
Strong intent should reach Hot on its own
Marketo suggests that an action such as a demo request should meet the threshold by itself, and that you review the model with sales. In the presets, a detailed enquiry from the right page lands in Hot.
Source: Adobe Marketo Engage: Build person scoring models, checked 18 Oct 2026
05
No decay or negative points
Marketo’s scoring template takes 10 points off for no activity and lets scores decay. Both need activity tracked over time. A form model like this one scores each lead once, from what it sent, so points only add up.
Source: Adobe Marketo Engage: OP-Scoring-Behavior, checked 18 Oct 2026
06
How LiftUp scores a lead today
Six signals, scored once when the lead arrives: lead source, the page the form was on, lead type, a reCAPTCHA check, the message and a business email domain. Each can be weighted from 0 to 300%, then the points are added up and capped at 100. Hot starts at 70 (reply in 4 hours), Warm at 40 (12 hours), the rest get 24 hours.
Source: LiftUp lead scoring, checked 18 Oct 2026
Worked example
Three sample leads on the Agency preset.
- Priya Raman · /hire page, referral
- 90 · Hot · reply by 16 Oct, 13:15
- Mark Jensen · /contact page, direct
- 56 · Warm · reply by 17 Oct, 20:30
- Rank Fast SEO · reCAPTCHA 0.1
- 14 · Standard · reply by 18 Oct, 13:20
- Whole sample list, 8 leads
- 3 Hot · 2 Warm · 3 Standard
- Same 3 on LiftUp’s built-in rules
- 100 · 73 · 21
- Closest LiftUp message weight
- 155%
Priya earns 20 for the /hire page, 20 for a referral, 13 for a 247-character message that mentions a budget, 12 for a $25,000 budget, 10 for a business email, and 5 each for a contact enquiry, an ASAP timeline and a 0.9 reCAPTCHA score: 90 in all. Mark misses the message points with a one-line note. On LiftUp’s own rules Priya earns 102, which stops at 100, and Mark’s contact page and contact enquiry are worth 40 together, which lifts him to Hot.
Good to know
What the builder doesn’t do.
- It scores what a form or export already holds. It doesn’t track email opens, repeat visits or anything else a lead does over time.
- There is no decay and no negative scoring: each lead is scored once, as LiftUp does.
- Signals marked “Model only”, such as job title, company size, budget and timeline, aren’t scored by LiftUp. Keep them for another CRM, or for reading leads yourself.
- LiftUp’s bands are fixed at 70 and 40, with 4, 12 and 24 hour reply deadlines counted on the clock. Other thresholds or hours here are a team rule, not a LiftUp setting.
- Text answers match on keywords, so read a few scored rows before you trust a new model.
More free tools
Tools that go with this one.
Speed-to-lead calculator
What slow replies cost you in deals, and reply deadlines your team can keep.
BANT, MEDDIC and CHAMP scorecard
Qualify a deal against BANT, MEDDIC or CHAMP and see which questions are still open.
CRM import CSV checker
Find duplicates, bad emails and phone numbers, and files over each CRM’s import limit.
All free CRM tools
Leads and qualification and every other free tool, with no signup.
What is a good lead score threshold?
One where Hot leads become customers clearly more often than Warm leads. Many teams start with Hot from 70 and Warm from 40, which is HubSpot’s example and LiftUp’s fixed setting. After 50 to 100 leads, count the customers in each band and move the thresholds until the bands separate.
What is the difference between fit and intent?
Fit is who the lead is: a business email, company size, job title or budget. Intent is what they did and asked for: the page they were on, where they came from, how detailed their message is and how soon they want to start. Scoring both stops a perfect-fit lead with no real need from outranking a buyer who is ready to talk.
Does LiftUp score leads automatically?
Yes, on every plan, Free included. Each new lead gets a score from six signals when it arrives: lead source, the page the form was on, lead type, a reCAPTCHA check, the message and a business email domain. The lead page shows the points per signal. On Starter and up you can weight each signal from 0 to 300%, and new weights apply to leads that arrive after the change.
Can I change LiftUp’s thresholds or reply deadlines?
Not today. Hot starts at 70 with a 4 hour deadline, Warm at 40 with 12 hours, and the rest get 24 hours, counted on the clock rather than in business hours. LiftUp’s routing rules call the lowest band Cold. You can set other thresholds here to plan a model or to use in another CRM.
Is my lead list uploaded anywhere?
No. The file is read and scored in your browser and never leaves your device. Only the report form, if you fill it in, sends your name and email with a one-line summary: the preset, the thresholds and the band counts.
Score every lead as it arrives.
LiftUp scores each new lead from your forms and gives it a reply deadline by band, so the team knows who to answer first. Free for 2 users.
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